Tuesday, 8 February 2011
What's Your Mission Statement?
When I read mission statements from places like Tescos I wonder whether it's an aim rather than a real belief in what they say they will do, and I also wonder whether they've actually been in their own shops recently.
This is Tesco's statement....
"No one tries harder for customers:
Understand customers better than anyone
Be energetic, be innovative and be first for customers
Use our strengths to deliver unbeatable value to our customers
Look after our people so they can look after our customers
Treat people how we like to be treated"
I'm not here to knock Tescos, they're just an example. Most retailers have something like this.
I was just thinking about this because on the www.folksy.com forum on Sunday someone was asking the question 'do you like what you make?' And it got me thinking, what do I think about what I make and do?
Personally I love what I make on the whole. The power in the belief that what I make is amazing and cool drives me on even when sales are low. I have to believe that my items are the best out there otherwise why would I keep on making things? I also believe that the finish of my items is fantastic. I'm not here to judge others but I know that I won't put anything in my shop if it isn't finished to the highest possible standard. I also passionately believe in excellent customer service. My day job involves me exceeding expectations in this area and I don't see why it should stop at my online shop. Ok, so this isn't so easy to prove in an online shop but buy something and hate, well, just drop it back to me, I don't mind (well, maybe a little bit :0) )
So the Poppyfields Design Mission Statement is....
The customer is always right even when I'm not sure they are. Heck, I want them to come back and also tell everyone how I was happy for them to return the item
I will be as creative as I can, as often as I can. This isn't always easy, I sometimes lose my mojo
My glass & jewellery items will always be beautifully finished. Handcrafted doesn't mean half-arsed!
Treat everyone like a King or Queen, better than you wish to be treated. You'll get it back anyway on the whole & everyone is a potential customer.
Delight & excite at every opportunity....oh sorry, that ones for my boyfriend :0)